Husband and Dad who likes to code, design, and build.

Marketing

Posts about strategy, approaches, and tech that drives modern marketing.

Separate from the pack

Top three marketing pet peeve of mine: The “Crying wolf” tactic of pumping false urgency into promotional messages and CTA’s. See a few examples below from my deleted email folder: Alloy ApparelLast Chance For 30% Off + Denim Solutions! Ancestry.comLast ...

A Kick in the Uggs

Last year I went into some detail about the NFL’s void of emotional intelligence in its playoff marketing efforts. Shortly after losing to the Baltimore Ravens in opening round, they sent me an email asking me to spend money on Patriots home essentials.  ...

All About the Content

Email marketing can be a simple game.  Hit me with the right content, combined with an appropriate offer,  and demonstrate a little bit of intelligence into my consumer tendencies, …you’ll probably get my attention. Case and point.  ...